Flutterwave’s Strategic Moves: Acquired.com Partnership and US-Africa Business Center Leadership

Flutterwave, Africa’s leading payments technology company, continues to make strategic moves to strengthen its position as a global fintech powerhouse. The company recently announced a partnership with Acquired.com to enhance its flagship remittance product, Send AppApp, enabling faster and more secure payment processing for U.K. and E.U. cardholders sending money to Africa.

By leveraging Acquired.com’s expertise in payment optimization, Flutterwave aims to improve success rates, increase collections, and create a frictionless customer experience for Send App users. This collaboration involves tailored analysis, presenting results, and offering recommendations to enhance Flutterwave’s processing capabilities further. The introduction of intelligent BIN routing through Acquired.com’s multiple acquiring connections has already resulted in a seamless customer journey.

Send App by Flutterwave has also undergone significant improvements, with a recent rebrand in August 2023 introducing new features such as in-app customer support, voucher codes, and expanded geographies. The AppApp now offers mobile money and cash pickup options in selected destinations, catering to the preferences of African recipients, particularly older adults who prefer to receive remittances in cash. Additionally, Send AppApp has integrated Google Pay, Apple Pay, and international card payments for users in the U.S., E.U., U.K., and Canada, making sending money to friends, family, and business partners in Africa easier than ever.

Flutterwave’s strategic moves extend beyond product enhancements and partnerships. The company’s founder and CEO, Olugbenga ‘ G.B.’ Agboola, has been appointed vice chair of the U.S. Chamber of Commerce’s US-Africa Business Center’s board. This prestigious role recognizes Flutterwave’s position at the forefront of Africa’s digital economy and its commitment to strengthening commercial ties between the United States and Africa.

Agboola expressed his gratitude for the appointment: “Joining the U.S. Chamber of Commerce’s US-Africa Business Center’s board as the new vice chair is both a personal achievement and a fulfillment of our commitment to connecting Africa to the global economy.” He emphasized the importance of Africa’s role in the global economic narrative and Flutterwave’s dedication to advancing digital transformation.

The US-Africa Business Center acknowledged Flutterwave’s leadership and vision in the digital economy sector, highlighting the company’s alignment with the center’s mission to cultivate commercial relationships between the U.S. and Africa and champion emerging technologies. This collaboration signifies a shared commitment to driving innovation and economic growth across Africa.

As Flutterwave continues to make strategic moves and forge influential partnerships, the company remains dedicated to simplifying payments, driving financial inclusion, and connecting African businesses to global opportunities. With its cutting-edge technology, innovative solutions, and visionary leadership, Flutterwave is well-positioned to continue shaping the future of fintech in Africa and beyond.

By focusing on strategic collaborations, product enhancements, and thought leadership, Flutterwave is driving its own growth and contributing to the development of Africa’s digital economy as a whole. As the company continues to break new ground and set industry standards, it inspires aspiring entrepreneurs and catalyzes digital transformation across the continent.